Stars Align for Reopening of Moët’s Château de Saran

Stars Align for Reopening of Moët’s Château de Saran

Bernard Arnault, France’s richest man and CEO of LVMH, hosted the party to celebrate the reopening of Château de Saran earlier this month.

Roger Federer, Moët & Chandon’s brand ambassador, attend ahead of this week’s French Open tennis championship in Paris. He was joined by movie stars Natalie Portman and Uma Thurman, and fashion model Kate Moss. Michelin-starred chef Yannick Alleno created a Moët-inspired menu for the event, while singer Freya Ridings gave a live set to the 150 guests.

The event also celebrated the 150th anniversary of its flagship Moët Imperial label. To mark the birthday, the Champagne house unveiled a limited edition bottle inscribed with a re-designed logo that highlights the “I”. Imperial was so-called in homage to the Emperor Napoleon Bonaparte, who became a close friend of the Moët house at the turn of the nineteenth century. That relationship was established and nurtured by Jean-Remy Moët, who was the grandson of the house’s founder.

When Moët & Chandon launched and shipped its new, drier NV Champagne in 1869, it was christened Brut Imperial on the centenary of Napoleon’s birth.

Château de Saran was built in 1801 by Jean-Remy Moët, around when he befriended Bonaparte.

Château de Saran it was originally conceived as a hunting lodge and overlooking the vineyards of Chouilly in the Côte des Blancs. During the next 120 years, it was then extended and expanded, becoming the main residence of the Moët family from 1920 until 1952. Since then it has been used as the main venue for entertaining Moët & Chandon’s most glamorous guests which have included royalty, politicians, movie stars, and business moguls over the years.

In 2014, it was closed for a five year renovation by Paris-based Atelier Cos and the interior designer Yves de Marseille. Its 11 bedroom suites have subsequently all been individually themed and decorated to represent a chapter in Moët & Chandon’s history, including the Roaring Twenties, Christian Dior and Hollywood.

Jun 5th 2019

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