The aroma is fresh sliced apple with cinnamon and a hint of Play-doh. The flavor brings back memories of Saturday mornings watching cartoons and eating a bowl of the orange O shaped cereal. Jacked Apple is a very good representation of the true cereal taste. For those unfamiliar with the cereal, let me discribe the taste of this vodka. The sweet apple cinnamon entry builds to a candy sweet apple cinnamon peak before a mild mouth warming with a hint of vodka flavor on the finish. If you are a fan of sweet flavored vodka or Apple Jacks cereal, your ship has come in.